Really Short Summary: Opening Keynote by David Weinberger

• Fame started with broadcasting, where networks had control over who was famous and who was not. Fame was pretty much a binary distribution. Now, the people are in control of fame, and due to our various interests, fame now follows the Long Tail distribution.
• We used to expect perfection when broadcasters were in control. Now that things have evolved a bit, we expect imperfection. If something is too perfect it feels artificial.
• Notables: Lightsaber boy. Obama Girl. Obama… Indian music video? Laughing Babies. I Kiss You!